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Speciale – Skateboarding i den kreative by
SNE World Tour
Direkte fysisk angreb
17DGS Summer 2015
Surfgear by Andreas Schmidt & Jens Hüls Funder for Streetmachine
Streetmachine is proud to present its latest collaboration with Danish artist duo, Andreas Schmidt and Jens Hüls Funder, entitled SURFGEAR. Through a mixture of eco-activist rhetorics and the cynical aesthetics of e-commerce, the duo’s aim with SURFGEAR has been to de-romanticize the notion of skateboard culture in relation to that of skateboard-business.
Within all spheres of skateboarding, whether it being graphic design, fashion, or video footage, there is a tendency to glorify the authenticity of the culture. Since the beginning, these spheres have dealt with the roots of a somewhat rebellious movement; a movement for maladapted kids.
The hints toward this belief take many forms, often mixed with other subcultural debris from hip-hop, punk etc. Yet there is also a visual aspect of the grand machinery, one that gives effect to the actual tools that makes skateboarding possible, in fact ever more so today with the global potential of the world wide web, making the aforementioned tools more relevant than ever.